2025 EMBRACING YOU CONFERENCE AGENDA
AUG 15 - 17
August 15, 2025
4:00 PM ET
Registration & Check-in (Lobby Area)
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Small Business Expo & Networking (Room A)
6:30 PM ET
Dinner - Room B (GAA* Attendees Only)
7:30 PM ET
Opening Session
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-A Night of Surrender: Concert Experience
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-Panel Discussion:
The Time is Now - The Rise of Marketplace Ministry
"The Time is Now: The Rise of Marketplace Ministry"
Moderator: Nicole Garrett
Panelist: Lynsai Green, Dr. Sarah Musa, Kurline J. Altes
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*GAA Attendees - Attendees with a "General Admission & Accommodations" ticket
August 16, 2025
8:00 AM ET
Breakfast - Room B (GAA* Attendees)
Doors Open for General Attendees
9:00 AM ET
Opening Ceremony & General Session - Room A
Opening Ceremony and General Session:
“Discerning the Times: The Shift in Marketplace Ministry”
Speaker: Andrena Sawyer
9:30 AM - 10:00 AM
We're kicking off the 2025 Embracing YOU Conference—our signature annual gathering of purpose-driven women from across the country. Experience a powerful night of worship during A Night of Surrender, followed by The Time is Now: The Rise of Marketplace Ministry—a powerful panel exploring how women are leading boldly in business and faith. You don't want to miss this!
"The Time is Now: The Rise of Marketplace Ministry"
Moderator: Nicole Garrett
Panelist: Lynsai Green, Dr. Sarah Musa, Kurline J. Altes
A part 2 of our panel discussion from Friday Night!
10:15 AM ET
"Money, Money, Money: Make it, Keep it, Grow it"
Speaker: Erinne Makeda Perry
11:15 AM - 12:00 PM
Many of us have amazing business ideas, however, we fail to realize how important stewardship is to God! This workshop will break down affordable ways to set up an accounting system, clarify how business structure impacts your finances, and reveal legal strategies to reduce your tax liability. We’ll also explore real solutions for entrepreneurs facing tax debt—because what you don’t know can cost you.
11:15 AM ET
12:30 PM ET
Lunch: GAA Attendees - Room B​
General Session
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Founders Fireside Chat - Building an Impactful Community
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Speaker: Dr. Nicole Davis
1:30 PM - 2:00 PM
An honest conversation with founders about the real challenges of entrepreneurship including overcoming imposter syndrome, staying grounded in faith, and taking bold leaps. Gain valuable insights and inspiring stories to help you lead with confidence and purpose.
1:30 PM ET
Afternoon Workshops & Plenary Sessions - Rooms A & B
2:15 PM ET
"Media Ready: Becoming the Guest Expert that Media Loves"
Speaker: Monique Shurray
2:15 PM - 3:00 PM
Learn the top three mistakes entrepreneurs make when showing up in the media—and how to avoid them. This workshop will teach you how to develop a “Media Ready” mindset and introduce a simple 4-step framework to help you show up confidently, communicate with impact, and position yourself as a go-to expert.
2:15 PM ET
3:15 PM ET
"Your Voice. Your Story. Write the Book Now!" - Room A
Speaker: Keith & Vanessa Bell
3:15 PM - 4:00 PM
Get seen, heard, and booked by finally stepping into your story and positioning yourself as the go-to expert. In this hands-on workshop, you’ll start outlining your book and learn how to use your story to attract clients and land speaking opportunities. If you’re tired of being overlooked or inconsistent in your business, this is the shift you've been waiting for
"Stretch Smart, Live Strong: Wellness with the Belle Twins" - Room B
Speaker: Thee Belle Twins
3:15 PM - 4:00 PM
Join Thee Belle Twins LLC for an energizing stretch session focused on active flexibility and mobility. We’ll guide attendees through a variety of stretch styles—including movement-based and assisted techniques designed to improve mobility, boost performance, and release daily tension. Our routine combines different types of stretching into a supportive, feel-good flow with a hands-on experience that meets you where you are. Be sure to wear comfortable, movable clothing and bring a stretching mat to get the most out of your experience.
Afternoon Closing Ceremony and Remarks
4:00 PM ET
5:00 PM ET
Networking Mixer - Foyer
Dinner (GAA Attendees) - Room B
General Session- Go: A Night of Transformation
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-Special Event: Purpose Pitch Competition
To apply for the Purpose Pitch Competition, visit www.mcwen.org/purposepitchtour
7:00 PM ET
"Elevate Your Brand: A Strategic Guide to Developing a Standout Presence"
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Speaker: Tracey Fowlkes
In this high-energy, interactive session, attendees will learn how to elevate their brand using the power of Clarity, Consistency, and Connection. We’ll uncover what’s working (and what’s not) in their brand presence, explore how to align their voice with their values, and end with one bold next step to increase visibility and impact.
*GAA Attendees - Attendees with a "General Admission & Accommodations" ticket
August 17, 2025
8:30 AM ET
Sunday School (An intimate Bible study-style session)
Speaker: Lynsai Green
8:30 AM - 9:15 AM
Join us for an empowering workshop, "Positioned to Pivot in Your Purpose," where we’ll explore the divine calling each of us has as Christian women entrepreneurs. Together, we’ll uncover how to navigate transitions with faith and grace, embracing the opportunities that God places before us. Let's gather in a nurturing environment to share, inspire, and ignite the passions within us as we align our purpose with His plan. Come ready to learn, connect, and pivot towards the abundant life God has designed for you!
9:30 AM ET
Next Steps Experience
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Facilitator-led group activity inviting attendees to set intentions, write a goal or affirmation, and, optionally, share with the group.
10:15 AM ET
Brunch & Learn: Scale & Profitability - Next Steps Beyond the Conference
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Celebration Ceremony & Highlights
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Closing Networking Session
Check Out
12:30 PM ET
*GAA Attendees - Attendees with a "General Admission & Accommodations" ticket